Author: Saima Yasmeen Khan

Saima Yasmeen Khan
March 28, 2023
Importance of food photography and to increase revenue in 2023

Importance of food photography and how it helps to increase revenue in 2023

Food photography plays an important role in the food industry, especially in the age of social media where people love to share photos of their meals online. Food photography has been around for a long time, but in recent years it has become increasingly important in the food industry. In 2023, food photography will continue to play a crucial role in food marketing and promotion, and its importance cannot be overstated. Here are some reasons why food photography is so important in 2023: 

Visual Appeal:

In today’s world, people are very visually driven. They are more likely to be attracted to something that looks visually appealing. Food photography helps to showcase food in the best possible way, making it look delicious and enticing.

Social Media:

Social media platforms like Instagram, Facebook, and Twitter have become powerful tools for food marketing. Food photography is essential for social media marketing because it’s the first thing people see before they even read the post. The better the food looks, the more likely people are to engage with the post and share it with their friends.

Branding:

In a highly competitive food industry, branding is everything. Food photography can help establish a brand’s identity and create a strong visual language that speaks to its target audience. Consistency in food photography can also help build brand recognition.

Menu Design:

In 2023, menus will continue to play a critical role in the food industry. A well-designed menu can entice customers to try new dishes and keep them coming back for more. Food photography can be used to create visually appealing menus that showcase the restaurant’s best dishes.

Online Ordering:

The pandemic has made online ordering more important than ever before. Food photography can help customers make informed decisions when ordering online. A high-quality photograph of a dish can help customers visualize what they are ordering and make them more likely to add it to their cart.

Highlighting Quality:

High-quality food photography can also help showcase the quality of ingredients used in a dish. Customers are becoming more conscious about the origin and quality of the food they consume. Food photography can be used to showcase the freshness and quality of ingredients, which can make a big difference in the customer’s perception of the dish.

Influencing Trends:

Food photography can also play a significant role in influencing food trends. Instagram and other social media platforms have become breeding grounds for food trends, with many influencers posting pictures of their food creations. By showcasing food in a visually appealing way, food photography can help create trends and influence the way people consume food.

Showcasing Creativity:

In 2023, food photography will continue to be an essential tool for showcasing creativity in the food industry. Food businesses can use photography to showcase their unique and creative dishes, making them stand out from the competition.

Food photography can also be used to engage with customers and create a community around a food brand. By showcasing behind-the-scenes images of food preparation or sharing customer photos on social media, food businesses can create a sense of community and engagement with their customers.

Food photography can also be used to showcase cultural diversity in the food industry. By showcasing dishes from different cultures in a visually appealing way, food photography can help promote cultural diversity and inclusivity in the industry.

Food photography can also be used as a tool for educating customers about different ingredients and dishes. By showcasing the ingredients used in a dish and highlighting their health benefits, food businesses can educate customers about the nutritional value of their dishes.

Food photography can also be used to promote accessibility in the food industry. By showcasing dishes that cater to different dietary requirements and preferences, food businesses can promote inclusivity and accessibility for all customers.

Inspiration:

Food photography can also inspire people to cook and experiment with new dishes. By showcasing unique and creative dishes, food businesses can inspire customers to try new things in their own kitchens and develop a love for cooking. 

Consistency:

Consistency is key in the food industry, and food photography can help businesses maintain consistency in their branding and marketing efforts. By using a consistent style and aesthetic in their food photography, businesses can build brand recognition and ensure that their dishes are consistently presented in the best possible way.

Differentiation:

In a crowded market, differentiation is critical. Food photography can help businesses differentiate themselves from the competition by showcasing their unique dishes and highlighting what sets them apart.

Attracting customers:

High-quality food photography can attract potential customers and encourage them to visit a restaurant or order food from a delivery service. Customers are more likely to order food when they see appealing pictures of it.

Creating brand recognition:

Consistent and visually appealing food photography can help create brand recognition and make a restaurant or food brand stand out from its competitors.

Building trust:

When customers see high-quality images of food that look like what they will receive, they are more likely to trust the restaurant or food brand and order from them again in the future.

Increasing sales:

Food photography can help increase sales by showcasing menu items in a way that makes them look irresistible, encouraging customers to order more items or to spend more money on their orders.

Social media marketing:

Sharing food photography on social media can help increase a restaurant’s visibility and reach new customers. This can lead to more sales and increased revenue.

Summary:

Overall, food photography can be a powerful tool for restaurants and food brands to increase their revenue by attracting customers, building brand recognition, creating trust, increasing sales, and leveraging social media marketing. In conclusion, food photography will continue to be an essential tool in the food industry in 2023. By showcasing food in a visually appealing way, food businesses can drive sales, build brand recognition, and create a sense of community and engagement with their customers. With the increasing importance of online ordering and social media marketing, food photography is becoming more critical than ever before.

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Saima Yasmeen Khan
February 23, 2023
Why Corporate Photography is significant for your business?

What is corporate photography? Why Corporate Photography is significant for your business?

Corporate photography refers to professional photography services specifically designed for businesses and corporations. This type of photography is used to visually promote the company and its products, services, and events.  As a business owner, it’s important to understand the importance of visual marketing in promoting your brand. Whether it’s on your website, in print, or on social media, images, and videos can powerfully communicate your brand message.        

That’s where corporate photography comes in. Professional corporate photography captures images that reflect your brand identity, showcasing your products, services, or team in a way that’s both engaging and impactful. Using the best corporate photography to advertise your business is a great idea. Strong images support brand communication and audience engagement. Promoting your brand will be more successful if you use high-quality still photographs and share them in the right ways.

Having a professional image is crucial to creating the appropriate impression, regardless of the industry you’re in so you must hire the best corporate photographer. Your consumers and potential customers analyze the photographs you use on your website, for social media, and to represent your products or services on an unconscious level. According to a BBC survey, about 87% of consumer retention for any specific brand may be attributed to visual information

best photography services
corporate photographer

Many people think they can produce their own professional photos because to the great new digital camera technology and software that are now available. Actually, perfecting the craft of photography can take years, and the best gear is very expensive, so for catchy pictures, you must need high-level photography for business.

 

It can be more crucial than individuals realize to have a positive business reputation. You might offer the best goods or services. You won’t benefit from it, though, if customers aren’t attracted to your launch. 

 

Find strategies to promote a favorable perception of your company as a result. A potent graphic marketing strategy is one method to do this. Agwa Art photography can be valuable in this situation.

Corporate photography is a specific kind of photography used to promote businesses and the activities they are involved in. Corporate photography is also known as  commercial product photography. An organization’s brand, products, and services are developed and promoted with the help of a corporate photographer.

They primarily work at social and charitable events, but they also take pictures and headshots for many of their customers. These photographers capture the everyday activities at work as well as team and product photography.

The greatest corporate headshot photographers create the highest-quality images. These pictures can then be used for a range of things, like newsletters, business cards, websites, social media, brochures, and more. The photographer must possess the necessary skills and gear. They should also be thoroughly conversant with the demands of the business they are working with.

Benefits of professional photography for Business:

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Using quality photos improves engagement and information on your website and social media pages. Consequently, your brand’s reputation is enhanced.

You want clients to recognize a trustworthy brand when they interact with your company. Customers may assume you are shady and unprofessional if your photographs are pixelated and low-resolution. The appropriate visual displays are provided by Agwa art photography. Agwa provides the best photography services. This makes you a brand that clients can rely on.

This saying is quite old, but it still holds today. You may instantly demonstrate to your clients and customers what you can do for them by using professional photos. Before making a buying decision, people prefer to view potential purchases. With the internet, we can now easily share this information with images and movies that are more priceless than ever before.

It’s really simple to upload photographs to social media platforms, and others can share them on their accounts. This makes it simple to spread the news about your company. On Facebook, visuals can increase engagement by 352% over a simple link.

Stock images are not a substitute:

Many business owners turn to stock photography to get more affordable images for their requirements. This is a bad technique because the buyer needs to know more about you and these generic images aren’t of your company. A generic graphic won’t convey anything to the buyer about your company and can even mislead them. This is not a terrific strategy for establishing long-term trust with clients. Photography for businesses is very important. Showing prospective client’s images of your staff, products, and company will boost their trust in what you have to offer.

Your SEO Will Improve with Professional Images:

One more amazing benefit of professional photography for business is that it will improve your SEO.  Search engine optimization is something you may already be familiar with if you have a business website (SEO). This entails improving specific components of your website to boost its visibility and search engine ranking. There are numerous tactics available, and optimized images can be very beneficial. In picture search results, your company’s high-quality photographs will appear, directing potential buyers to your website.

Good Pictures Display Good Products:

Actually, not at all. However, if you have brand-new graphics on your website, anyone thinking about purchasing your products would immediately see you as an authority in your area.

Leading your industry is no laughing matter—Apple has long gotten away with charging customers twice as much as its nearest competitors! Value perception can be extremely influential. Through clever marketing and excellent advertising material, you might quickly become the sector’s, Steve Jobs. So, rather than focusing on how much photography might cost, think about how much money it might bring you. So, you just need the best corporate photographer

They stand out and provide a competitive advantage:

Since there are so many different images and videos available online, it’s critical to provide captivating images that will cause viewers to pause and think about your company. Make yourself stand out from the competitors with some captivating photos.

Enhances the personal touch:

Since there are so many different images and videos available online, it’s critical to provide captivating images that will cause viewers to pause and think about your company. Make yourself stand out from the competitors with some captivating photos.

best corporate photography

The Images You Select Reflect Your Business:

Photography for businesses is now an essential part of business growth.  Due to the high expense of professional, high-quality photography, some business owners may be persuaded to take their pictures or look for less expensive options. It’s crucial to keep in mind that the images you select will reflect your company. If those photographs are of poor quality, your potential buyers will assume the same thing about you. It’s important to have the best corporate photographer for your website because first impressions matter a lot.

Conclusion:

Investing in expert corporate photography can significantly aid in consumer education and business promotion. Although it would be appealing to snap the photos yourself to save money, doing so is a false economy. High-quality pictures will promote your company and serve as a resource you may use now and in the future.   

Agwa Art has a team of the best corporate photographers and we provide the best photography services in Dubai.     

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Saima Yasmeen Khan
February 22, 2023
Newborn photography tips for Parents for a successful photoshoot

Newborn photography tips for Parents for a successful photoshoot

A photoshoot for a newborn baby is a special and memorable event for parents. Capturing the moments of your baby’s first days or weeks is a way of preserving memories for a lifetime. As a new parent, capturing memories of your newborn baby can be an exciting yet daunting task. A successful photo shoot can be a great way to document your baby’s growth and preserve memories for years to come. You fell in love with your baby the moment you laid eyes on him or her. Your heart has been so gladdened by their small little body, chipmunk cheeks, and wrinkled hands. 

Newborn baby photography is the best way to make your moment and memories more precious. Before they get bigger, you keep trying to remember every little thing about them, including their wonderful scent, their sleeping smiles, their moans, and the way their hands grip your fingers. For the rest of your life, you want to keep every detail of these memorable days in your memory

So many families dream of welcoming a new life into the world. When a small human being you’ve been developing inside of you for nine months finally emerges, you want to make sure you always remember them in that stage. What is the most effective method for doing that? A newborn photo shoot. We would love to share newborn photography tips for parents with you

newborn baby photography

The joy of your newborns’ beauty will be shared with your friends and family thanks to newborn photography so, which is a wonderful way to preserve your children’s earliest memories. Are you trying to find a baby photographer around Dubai? we’d like to publicly invite you to contact us we can make priceless pictures of your new child. 

What time is ideal for an infant photo shoot?

Newborns sleep peacefully and sweetly throughout the first 14 days or so after birth, and they can easily adopt positions that are similar to those in the mother’s belly. During this time, the most iconic “sleeping” pictures are taken. When you shoot newborn photos at 3 weeks, you can benefit from the baby’s regular sleeping patterns. Because there is plenty of time, the photographer may create storylines, prepare decorations, and select the ideal angle. So, make the appointment as soon as you can to avoid missing this fantastic opportunity.         

Here are some of my favorite newborn photography ideas for newborn picture sessions to help you be ready for our session together!

Location is Crucial:

Normally, we do newborn photography at home to ensure everyone is at ease. You have everything you need there, and the baby already knows where it is. You might already be in a panic. Be at ease, though! We are aware that life will be a little wild because we have seen several homes after having children. It could be a good idea to prepare a few locations and keep them as tidy as you can before the shoot if there are any that you might like to use, such as the nursery and the living room. Our key criteria will be a room with large windows that let in a lot of natural light.

In baby photography tips and lighting, setup is very crucial. The better, the lighter from the sun! Since infants’ eyes are particularly sensitive to light in these early days, we strive to avoid putting flashes and lights on them. We can perform an outdoor newborn photo shoot if that’s what you’d prefer. Just be certain to pack adequate materials in case of messes occur. At the park, we adore taking pictures of little infants curled up on soft blankets.  

baby photography tips and lighting

Maintenance of Temperature:

Naked babies become chilled. Keeping the baby warm is one of the most crucial suggestions for parents for a good newborn photo session at home. We advise turning the heat up in the house to a cozy 80 degrees around 30 minutes before your session is scheduled to begin. If you’d prefer, space heaters also function nicely. Hopefully, the warmer environment will keep your baby content and sleepy.     

Speaking of nude babies, if you want adorable newborn images without a diaper, loosen the diaper a little before we arrive. This will get rid of any pesky diaper lines and the need for later touch-ups

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No long naps before your session:

Consider all newborn photography tips for parents when you are planning a newborn baby photoshoot. More time is spent sleeping while your infant is a newborn than awake. Even infants who typically sleep during the day will attempt to stay awake for their newborn session. Consider the fact that babies spend much of the day at home either being held or taking a nap while lying peacefully in bed. It’s interesting here! We move them, clothe them, and position them in those adorable baby-drowsy positions. Of course, it’s alluring to try to keep awake so you can observe what’s happening. The last thing you want to do while getting ready for a newborn photography session is to let your baby sleep for hours on end beforehand, even if you usually get happy about them sleeping more and having a schedule. I advise starting with some awake, engaging time (whatever is typical for your infant), then having a satisfying meal before leaving for your session. It’s common and expected to take a nap in the car on the way to the studio. 

newborn photography tips for parents

Feed your infant, 20 to 30 minutes prior to your session:

Some of the world’s most ravenous creatures are newborns. You don’t want them screaming for milk throughout their photo shoot. When you feed and burp your baby just before your newborn photography session, your baby will cry less, sleep better, and you and the photographer will be more at ease.

A full lunch should not be given to them one to two hours before your appointment. Try to give them a quick snack if they appear to be hungry. You can then serve them a big dinner just before your session and anticipate a contented, exhausted baby in return. Most photo shoots run two hours, so if your child wakes up wanting a snack, there will be plenty of time to feed them. If you use formula, just be sure to keep an extra bottle on hand

Newborn photography Props & Costume:

More, more props are needed. Newborn photography props are really cute as they are just tiny like a newborn. Everything is welcome, including! Just be aware that we might not be able to access everything you have. These are merely advice for parents on how to have a good newborn photo session you are not required to supply any accessories. For instance, during a lifestyle newborn photo session, we give more attention to capturing the significant interactions between the baby and parents than we do to posing the sleeping infant with props. For a typical hour-long newborn photo session, we advise packing two to three wardrobe changes for those gorgeous baby outfits. Lay them out nearby and don’t forget to have them handy

Newborn photography props

Unwind and delight:

I want to reassure you that your child is in the greatest hands since I understand how difficult it may be as a new mother to just sit back and allow someone else to hold your kid. We have photographed hundreds of babies, and we have received considerable training in newborn safety and posing. We are not the baby whisperer for nothing, they say! Right there in the room where I’m taking the baby’s picture, you are more than free to sit and observe.

Agwa art is the best photography service provider in Dubai. We will provide you with the best photo session services at affordable rates and will amaze you with our work.     

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Saima Yasmeen Khan
February 21, 2023
Reasons why professional photography is important.

Are you thinking about hiring a pro photographer for your company? In that case, you’re selecting a wise choice. why hire a professional photographer? Professional artists always had the knowledge and expertise to take incredible photos that will support the promotion of your company. Your brand can be greatly enhanced by hiring a professional photographer for your company.

The importance of photography in business has increased after covid time. You need top-notch aesthetics if you want to create a profitable company that attracts customers. Many organizations have an inclination to neglect photography because they believe they can handle it themselves. This is not simply a pointless exercise, but customers may recognize a stock photo or a low-quality image

There is no doubt that successful businesses benefit from high-quality photographs. In reality, using professional photography skills and techniques is the only method to effectively sell your business in today’s highly visual environment.

importance of photography
professional photography skills and techniques

Working with a knowledgeable expert with photography skills and techniques can enable you to successfully expand your company. Images may tell a story that is clear to any consumer by developing brand image, recognition, and voice.

Images are fantastic, but I can usually just take them on my own, you might be thinking. That isn’t the wisest course of action, we’d have to agree. We’ll discuss how using professional photos may awe your clients and set your company apart from the competition.

There are some major reasons why photography is important for business in Dubai. 

One of your most valuable assets, whether you are a startup or an established corporation, is your brand identity. It’s how customers comprehend what your company does. Additionally, it’s how they recognize you in the marketplace.

There are several components that make up a brand identity. for instance, your logo, design, and color scheme. Even further, it includes your audience’s communication style, or what we refer to as brand voice. include your voice, language, and conversational style, which may lean more toward a professional or personal tone.

Generally, the brand image refers to how people viewed your company. You require photography to get pictures that match your vision and objective in order to finish your packaging. Such photographs will boost your business from the ground up. And be used in every situation to effectively sell and showcase the strengths and services of your company.

There are several benefits of hiring a professional photographer as any company can make their website come alive with convincing wording. How is it credible for someone to claim to have the “cleanest office space in town” or “high-tech computers at every desk”? People won’t always believe you when you say anything. Consumers need to be able to verify claims that businesses and workplaces are diverse. People who visit your website will see your workers more if you take a group photo of them.  

Even though you still have a right to be proud of the services your business offers, you must also express it. A smart method for assisting customers to understand who you are and who runs your organization is to have administration and owner headshots available. Just what would attract clients is putting a face to the name. People may prefer to interact with those with whom they identify and feel comfortable that shows the importance of photography.

Work Efficiently:

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They will likely elicit a lot of inquiries in advance. All of these questions will assist them in selecting the appropriate tools for the job and developing concepts for your shoot. Your photographer knows how to direct models if you’re using them. This makes it easier to make sure that any posed images look inviting and natural. Your chosen photographer can have their own ideas for your photo shoot. You may rely on their intuition to help you accomplish your objectives.

Lighting Brilliance:

The paintbrush for the photographic canvas is lighting for photographers. Experience, education, and artistic skill are necessary to modulate ambient light, fast strobes, or the newest types of LED. A scene can be made elegant with a subtle wash of light or dramatic with a stark contrast of light and shade. These strategies, along with others, aid in telling the tale that sells a product.

Relevant expertise and experience:

Commercial photography involves more than just taking pictures on a smartphone. When taking pictures, there are a number of additional factors besides lighting that are important. These include elements like composition, saturation, saturation, and emphasis. All of these elements work in concert discreetly to provide a specific message to your clients.

Professional photographers, photography skills and techniques help you in your business executions. These include things like choosing the ideal location, creating a set that tells a tale, and shooting during the appropriate hour of the day. Experienced photographers supervise a crew, makeup artist, wardrobe stylist, production assistants, and retouches in addition to providing expert direction to the on-set talent. Composition, perspective, and style are elements that good photographers inherently understand after years of study and practice behind the camera. 

A higher SEO ranking can result from excellent photography:

Benefits of hiring a professional photographer

Customers will find you or your company online naturally thanks to SEO, or search engine optimization. Consider including additional high-quality photographs on your website if Google’s algorithms aren’t favoring it.

Benefits of hiring a professional photographer are that they help you at every step because they have experience and passion for this work. You can add “alt texts” to your photographs, which should correspond to the term on the page you are optimizing. Search engines will crawl your pages seeking digestible material, graphics, and optimized keywords. You’ll rank higher if you’ve successfully optimized these. Please get in touch with Agwa marketing; we provide SEO Consultations in Dubai.

Commercial Photographer will be reliable:

In terms of employing a commercial photographer, you get what you pay for. The most reliable ones will show up and deliver on schedule. When you work with a renowned photographer, you can be sure that you’ll receive high-quality, expertly staged images that highlight your company’s strengths. They are skilled at taking professional images and can work with your ideas to achieve your goals. If you’re unsure about the precise purpose of your photographs, you can trust their judgment. 

To Attract New Clients:

Impressive photos are necessary if you want to attract new clients. You need pictures that make your rivals wish they had also used a pro photographer, leaving them in the dust. In the game of creating visual assets, you must be tough.

commercial photographer
Plan a Photoshoot with the Aid of Professional Photographers Dubai to Achieve Your Goals:

It can be beneficial to have a professional on your side when it comes to organizing a picture session. An excellent photographer will be able to assist you in realizing your idea and will be able to offer advice on anything from poses to lighting. Additionally, they will be able to suggest specific locations that will enhance the appearance of your photographs. 

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Maintaining a Budget:

Professional photographers can guide you on how to stay within your budget because they have years of experience.

 

They will be aware of the photographs you actually need and those you can save for later. They’ll cooperate with you to maximize your investment by taking only pertinent photos. You will ultimately save money if you capture adaptable photographs that may be used for several forms of media. A picture session requires a lot of resources, so you want to get it properly the first time by hiring a professional.

Expand Your Business with Stunning Pictures:

Professional business photographs are undoubtedly an investment that pays for themselves again. Are you prepared to improve your company’s image? Here, you can locate a renowned commercial photographer.               

Agwa art provides you with professional photographers in Dubai.  Agwa art is an emerging team of professionals in Dubai.     

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Saima Yasmeen Khan
February 21, 2023
Why Videography is Crucial for Your Business in this Era

Why Videography is Crucial for your Business in this Era

Today’s audience obtains information in a variety of ways, whether it be for entertainment, education, or advertising. Videos may be used to present a story while also engaging and connecting with the audience. The importance of video in communication has been accepted widely.  The majority of cameras today have the capacity to shoot both images and movies due to the growing need for professional photographers to also shoot video. You can learn about the various aspects of video creation in this series, including storytelling, technical considerations, selecting the best camera and lenses, and post-processing.

For companies trying to engage their audience, generate conversions, and connect with them effectively, videography for business is an essential tool. Businesses just can’t afford to overlook the many advantages that videography offers, from increasing SEO and social media, reach to enhancing corporate identification and storytelling

videography services in uae

Importance for your Business:

Videography for business has become an essential tool for business growth. The prominence that videography gives your brand is crucial to take into account. People only want to buy from people, thus the more your audience learns about you, the better. It’s important to advertise your presence and the fact that you are open for business.

Over the past year, the number of businesses adopting video has risen from 63% to 81%. Videography is growing and evolving right now, and from 2020, its significance in marketing will become even stronger.     

1) Videos are a fantastic way to describe your product or service.

Video may quickly and effectively grab your target audience’s attention and understanding, especially for new enterprises. 95% of the information is retained by viewers after seeing a video, whereas just 10% is retained after reading written text. Videography for business is a crucial factor. 

A video offers an engaging mix of images and sounds to keep viewers interested. More than any other media, 72% of customers would prefer a video to describe a good or service to them. As you draw people in, they are learning more about what you have to offer and how you can help them with their difficulties. Enjoying video advertising increases brand association by 139 percent and purchase intent by 97 percent, which is a win-win situation that is significantly more effective than written material. You need the best production company in Dubai for amazing videography for business.

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2) Videos create Emotional connection:

Video as a medium presents an opportunity to connect more deeply with prospects and customers. The ability to communicate with others via video might elicit feelings that writing alone cannot, and that shows the importance of video in communication.

A video gives important context that cannot be learned from text alone, even if it is just you speaking over a screen recording. Videos help you establish credibility and give your message a more intimate feel. If you employ video instead of another sort of material, you will have a far higher chance of establishing an emotional connection with your audience.

3) Sales are boosted by video:

Did you know that before they go shopping, about 50% of internet users watch videos about a product or service? Additionally, marketers who used video creation saw a 49% faster increase in income.

Additionally, adding a video to your site can boost conversion rates by 20% or more. Videography services in Dubai help to increase your business sales. There’s something about video that increases your enthusiasm and self-confidence: 39% of executives who have visited a marketer’s website and seen a marketing videotape called them. Simply put, many individuals find it simpler to watch videos and greater engagement results in more customer conversions.

4) Effective Way to communicate:

We process visual information more quickly in our brains than words. We either text the short-term memory and long-term memory, and so on. Employees are really 75% more likely to watch a video than to read documents, emails, or site articles, according to Forrester Research. A video is a viable method to use if you want to effectively communicate anything throughout your company. Agwa has the best videographers in Dubai. 

best videographers in dubai

5) Brand's identity, culture, and ethos are displayed in video.

A brand’s identity, culture, and ethos are displayed in video. Your visual resources are of utmost importance. They give you the opportunity to showcase all of these qualities to your audience. The best approach to discover a brand’s creative potential as well as how they “sound, “look,” and “feel” is to watch a video.

Video consumers will never forgive poor sound, with the exception of social media video content. For social media, don’t rely entirely on sound since 85% of Facebook video is viewed without it. The most valuable marketing resource you have now is video production. It is adaptable, enjoyable, lively, educational, and digestible. and endlessly transferable. Because of this, Agwa Art is completely enamored with it, and we are thrilled to develop it for your brand.

Videography services in uae
https://agwaart.ae/

6) Videos put your website at the top of searches:

Good content is what gets a website a high-rating on-search engine results page. Now, when a company includes a video for video advertising on the landing page, customers who prefer to learn about products or services through video over other forms believe it to be quality content and stay on the page longer. The presence of outstanding content is linked by the search engines to this factor, which raises the page’s ranks. Agwa will help you rank first with our videography services in Dubai. 

videography services in dubai
https://agwaart.ae/

How does video rule the world of online marketing?

When developing company and marketing strategy, numbers always provide a clearer picture. Videography advertising plays a very vital role just look at the numbers that numerous studies, surveys, and data attest to the unmatched power of video in attracting new customers and generating income.

Let’s look at some statistics that show how viewers interact with video material. Check the impact on brand recognition and business value as well.

  • After integrating video, 76% of firms noticed an increase in website traffic.
  • 94% of companies claim that demo films have helped clients learn more about their goods and services.
  • According to 83% of businesses, video produced greater returns on investment.

Video is now a necessity, irrespective of whether you work for a huge corporation, a local company, or an educational establishment.  Agwa art is the best production company in Dubai. We have extremely talented videographers in Dubai

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Saima Yasmeen Khan
February 21, 2023
What is the significance of photography in our Life?

An excellent approach to preserving memories and showing how you live your life is through photography. Importance of photography in society has increased. Photography provides a creative and artistic outlet that inspires others. Additionally, taking pictures can occasionally be enjoyable and even soothing. 

Everybody’s life is touched by photographs since they give us a way to remember the past and relive memorable occasions, encounters, and locations. There are so many benefits of photography. They may shed some light on our origins and current situation. This is regrettably the situation for many people who spent their formative years in a children’s home or another institution; for these people, images take on an even significant importance since they lack access to the kinds of photographs that the rest of us take for granted.

photography

The term “photography” comes from the Greek words “photos” (light) and “graphé” (drawing) (drawing). It resembles light sketching in many ways. In other words, photography is the art of preserving a moment in time indefinitely. Importance of photography in society and worldwide has increased dramatically. We can now describe the present, visualize the future, and visualize the history thanks to photography. The predecessor to the contemporary digital camera was the camera obscura. In the past, paintings were the most popular medium for capturing important historical events. Since the development of photography, people have been able to use light to instantly produce lasting works of art

Visual art is expressive art. You load your home and phone with images of special moments, people, animals, and locations. Your life’s narrative is made up of all the images that make up a collection. Your experiences, interests, joys, and sorrows are all captured.

Photography gives happiness. Photographs allow us to stop and think on our past experiences. They make us all feel sentimental and mentally drained at the same time. Whatever the event may have been—birthday celebrations, weddings, family Christmas, baby showers, anniversaries, etc.—pictures record it in all its splendor. They provide us the opportunity to assess how our lives have changed or remained the same. Because they force us to focus on a certain period of time, they enable us to take a deeper look at our live. 

Why photographs are important. Your photographs document the highs and lows of life. You can stroll through the recollections in your head while you reflect on the past. The images can also be enjoyed by others by sharing them. Looking at other people’s photographs can reveal a lot about them because photography is such a personal activity.

It’s important to express oneself with professional photography in Dubai It’s about being able to express yourself in spite of social or other expectations. A great way to express yourself creatively is through photography. Even though there are supposedly restrictions, like the rule of thirds, you can disregard them.

Selfies or pictures of things you admire can be ways to express yourself through photography. “Self-expression” may be one of, if not the most, significant method for individuals to interact, navigate, and develop with one another, according to researcher Judith Glaser. In addition to being healthy for you, it fosters relationships.

The reason why photographs are important, so this question has many answers.  There are numerous things in life to enjoy, but time might pass you by if you’re not paying attention. The fact that it motivates you to live a fuller life is among the finest reasons why photographing is significant.

You may feel motivated to travel, try new things, and appreciate the little stuff in life as a result. Both by yourself and with friends and family, you can experience new things. Due to your attention being drawn to the image’s composition and exposure, it also helps you become more present. You can be inspired by photography to lead a full life and take chances.

You don’t need to travel very far to take stunning pictures. You can do it at home while documenting special moments with your loved ones. The appeal of taking photos as a hobby is that it forces you to record your life. It enables you to share stories about yourself with your family that they will remember for a very long time.

moments photography

Importance of photography in business has increased so much after covid times.  Businesses use photography to market their goods and services. A company uses images for product and marketing photography. The fact that photography aids in commercial revenue is a major factor in its significance. Businesses create jobs, which benefits the economy.

Images are frequently used in history books to improve the educational experience. Even while words are useful, pictures give a visual element. Images make a bigger impression and make knowledge easier to remember. Without images, it would be impossible to imagine life in the past. Additionally, it enables you to compare various objects and spot changes. Looking at a picture may teach you so much.

With photography, your friends, family, and pets can be memorialized in photographs. It can be used to capture moments in your life like a wedding or a child’s birth or a family photoshoot. It’s a means to express yourself artistically and creatively in a way that motivates others. Sometimes it’s simply for fun, and other times it might even be therapeutic.

Images Convey What Is Important to Society:

Society itself shows the importance of photography in society. You’re in a better position if you have a greater understanding of what’s important in life. Here are some ways that pictures can teach you about social issues that are significant. Photographs depict our way of life. Photographs show us how we live. Most of the time, when taking images, people don’t consider the context of their life, but occasionally they do.

For instance, taking a photo of something intriguing while strolling down the street could be regarded as art or photography because it captures the way that individual lives. Photographs depict societal developments.

In current society, photography is an essential type of art. It vividly brings to life a split second in time. It’s significant because it enables us to construct priceless memories and because those memories can then be used to illustrate a narrative. Due to photography’s influence, a lot of businesses nowadays understand its value and are utilizing it in an expanding number of ways.   

Agwa Art provides the best photography services in Dubai. Agwa have exceptional team of professional photographers in Dubai photography studio. 

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Saima Yasmeen Khan
February 21, 2023
Why Product Photography is crucial for your Brand OR Business.

Why Product Photography is crucial for your Brand or Business.

As a brand, it is crucial to have strong visual representations of your products to showcase to potential customers. This is where product photography comes in. Product photography is the art of capturing high-quality images of your products to be used in advertisements, websites, and other marketing materials. Why is product photography important for your business in this era? When attempting to persuade customers to purchase your products, you must give serious consideration to the enormous role that product photography plays in your company, especially at a time when the popularity of internet buying is increasing.

The importance of e-commerce photography has increased to the sky; your quality online presence matters a lot for your brand.  In addition to being able to discover practically anything you need with a single click, online shopping saves time, which is something consumers value. There is no denying the power of an image, thus if your website doesn’t feature outstanding product photography photographs, you could be missing out on a lot of sale conversions. To keep in view the advantages of product photography any business owner should consider it

best product photography in uae

The efficiency of product marketing is largely determined by the quality of the photography used by the firms that sell things to consumers. Unquestionably, an image has power, particularly in online advertising. The likelihood of making a lot of sales increases when you display photographs of your products taken well on your website or your social media accounts. Before reading the text on the page, viewers will always be pulled to an image. This implies that it is crucial to ensure that your product photographs are attractive and of high quality. The importance of product photography in advertising increased so much since 2020 after covid times, because people start too much shopping online. 

The standard of a product photo reflects the quality of your brand:

Professional Product photography in Dubai could be regarded as a long-term advertising budget for your company. Exclusively designed product photography conveys to your customer that your company is professional, appreciated, creative, and original. There is too much importance of e-commerce photography. It persuades your client that your company genuinely cares about meeting their requirements and preferences, which will encourage them to stick around and buy more of your items in the future. Professional product photography displays the legitimacy of your business image in addition to attesting to the quality of your product.

The standard of a product photo reflects the quality of your brand:

Agwa is an expert in custom photography for marketing have been accumulated by our creative agency, including executive portraits, food styling and photo shoots, and product pictures. For usage on websites, print and online ads, and social media, we provide photos that are print- and web-ready. 

The inevitability of the Digital Era:

In today’s digital age, visual content has taken on a significant role in showing the world the advantages of product photography. There is plenty of content—images, and videos—on our many screens. The digital sphere has become crucial for organizations; from e-commerce sites to websites and social media, the need for a quality brand and product images is rising sharply. This is in addition to the more conventional media, such as newspapers, magazines, and billboards.

Optimization of product images and SEO:

The search engine rankings of your website may benefit from taking the time to choose an acceptable name for your product photos. A fantastic strategy to reach a larger prospective consumer base is to rank higher in search engine results pages.

Add lt text to your product photos once you’ve finished creating and editing them to make it easier for search engines to understand what the photo is portraying. Search engines can see that your website is relevant to a user’s search terms by optimizing the Alt text of your image with relevant keywords and a precise description. This procedure is really basic and can make sure that prospective buyers see your expertly created images.

It takes skill to capture product photography that sells.

To present your products in an appealing way, product photography makes use of specialized methods and high-quality tools. To make it stand out more, it also has to be altered and polished. You’ll need a qualified and professional product photographer in Dubai to make sure that you produce impactful photographs, from the backdrop to the lighting. All of this setup equipment is present at a professional photography studio, allowing you to just supply your product and obtain stunning photographs in return

A Major Component of Buying Decisions is the Image:

The importance of photography in society has increased due to the reason that we are naturally visual creatures; thus, images have a special potential to create first impressions. The fact that 93% of buyers agree that a product’s appearance is a major determining factor in their choice to purchase it is evidence that an image truly does speak louder than words. A great product image is equivalent to 1,000 website visitors if a picture is worth a thousand words.

product photography in dubai

Professional photography in Dubai is a need of hours, and a decisive moment regarding whether your buyer will keep looking at your product and eventually make a purchase is created by professional product photography. People are easily sidetracked in the digital age we now live in.

Strengthen Trust:

Consider visiting an online store to buy a thing you desire. When you click the image, you see that it is low resolution, blurry, and small. What impression does that give you of the business? Clear, high-quality photographs help you establish credibility with prospective customers. They trust the quality when they can see what they are getting. They are aware that you aren’t using poor-quality photographs to conceal anything.

Quickly provide product information:

Written product descriptions provide the specifics, but it can be challenging for someone to picture the thing from a written description alone. Users can better comprehend product information and make sense of what they read and see by using images.

Consumers can quickly learn about a product through a clear, high-quality image. They can quickly and easily determine the product’s color, pattern, style, shape, and quality. Instead of reading the specifics, they can quickly absorb the knowledge by visually evaluating the product. The customer can make a preliminary assessment of whether the product is suitable for their needs by viewing the image. One glimpse at an image of a rustic farmhouse-style faucet tells someone they don’t need it if they require an ultra-modern sink faucet to complement their kitchen.

product photography services in uae

Hence the importance of product photography in e-commerce has increased. Your website’s presentation of your products can determine whether you make a sale or turn away a potential buyer. Making your goods stand out from the competitors requires taking distinctive, top-notch photos. You might be able to enhance website traffic and conversion rates by putting some of these strategies into practice on your e-commerce website

Agwa is the best photography studio in Dubai. Take a look at the Agwa photography gallery and our blog posts. Agwa group of companies will help you with amazing photography services that will help you to boost your business.   

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