Why Videography is Crucial for your Business in this Era
Today’s audience obtains information in a variety of ways, whether it be for entertainment, education, or advertising. Videos may be used to present a story while also engaging and connecting with the audience. The importance of video in communication has been accepted widely. The majority of cameras today have the capacity to shoot both images and movies due to the growing need for professional photographers to also shoot video. You can learn about the various aspects of video creation in this series, including storytelling, technical considerations, selecting the best camera and lenses, and post-processing.
For companies trying to engage their audience, generate conversions, and connect with them effectively, videography for business is an essential tool. Businesses just can’t afford to overlook the many advantages that videography offers, from increasing SEO and social media, reach to enhancing corporate identification and storytelling
Importance for your Business:
Videography for business has become an essential tool for business growth. The prominence that videography gives your brand is crucial to take into account. People only want to buy from people, thus the more your audience learns about you, the better. It’s important to advertise your presence and the fact that you are open for business.
Over the past year, the number of businesses adopting video has risen from 63% to 81%. Videography is growing and evolving right now, and from 2020, its significance in marketing will become even stronger.
1) Videos are a fantastic way to describe your product or service.
Video may quickly and effectively grab your target audience’s attention and understanding, especially for new enterprises. 95% of the information is retained by viewers after seeing a video, whereas just 10% is retained after reading written text. Videography for business is a crucial factor.
A video offers an engaging mix of images and sounds to keep viewers interested. More than any other media, 72% of customers would prefer a video to describe a good or service to them. As you draw people in, they are learning more about what you have to offer and how you can help them with their difficulties. Enjoying video advertising increases brand association by 139 percent and purchase intent by 97 percent, which is a win-win situation that is significantly more effective than written material. You need the best production company in Dubai for amazing videography for business.
2) Videos create Emotional connection:
Video as a medium presents an opportunity to connect more deeply with prospects and customers. The ability to communicate with others via video might elicit feelings that writing alone cannot, and that shows the importance of video in communication.
A video gives important context that cannot be learned from text alone, even if it is just you speaking over a screen recording. Videos help you establish credibility and give your message a more intimate feel. If you employ video instead of another sort of material, you will have a far higher chance of establishing an emotional connection with your audience.
3) Sales are boosted by video:
Did you know that before they go shopping, about 50% of internet users watch videos about a product or service? Additionally, marketers who used video creation saw a 49% faster increase in income.
Additionally, adding a video to your site can boost conversion rates by 20% or more. Videography services in Dubai help to increase your business sales. There’s something about video that increases your enthusiasm and self-confidence: 39% of executives who have visited a marketer’s website and seen a marketing videotape called them. Simply put, many individuals find it simpler to watch videos and greater engagement results in more customer conversions.
4) Effective Way to communicate:
We process visual information more quickly in our brains than words. We either text the short-term memory and long-term memory, and so on. Employees are really 75% more likely to watch a video than to read documents, emails, or site articles, according to Forrester Research. A video is a viable method to use if you want to effectively communicate anything throughout your company. Agwa has the best videographers in Dubai.
5) Brand's identity, culture, and ethos are displayed in video.
A brand’s identity, culture, and ethos are displayed in video. Your visual resources are of utmost importance. They give you the opportunity to showcase all of these qualities to your audience. The best approach to discover a brand’s creative potential as well as how they “sound, “look,” and “feel” is to watch a video.
Video consumers will never forgive poor sound, with the exception of social media video content. For social media, don’t rely entirely on sound since 85% of Facebook video is viewed without it. The most valuable marketing resource you have now is video production. It is adaptable, enjoyable, lively, educational, and digestible. and endlessly transferable. Because of this, Agwa Art is completely enamored with it, and we are thrilled to develop it for your brand.
6) Videos put your website at the top of searches:
Good content is what gets a website a high-rating on-search engine results page. Now, when a company includes a video for video advertising on the landing page, customers who prefer to learn about products or services through video over other forms believe it to be quality content and stay on the page longer. The presence of outstanding content is linked by the search engines to this factor, which raises the page’s ranks. Agwa will help you rank first with our videography services in Dubai.
How does video rule the world of online marketing?
When developing company and marketing strategy, numbers always provide a clearer picture. Videography advertising plays a very vital role just look at the numbers that numerous studies, surveys, and data attest to the unmatched power of video in attracting new customers and generating income.
Let’s look at some statistics that show how viewers interact with video material. Check the impact on brand recognition and business value as well.
- After integrating video, 76% of firms noticed an increase in website traffic.
- 94% of companies claim that demo films have helped clients learn more about their goods and services.
- According to 83% of businesses, video produced greater returns on investment.
Video is now a necessity, irrespective of whether you work for a huge corporation, a local company, or an educational establishment. Agwa art is the best production company in Dubai. We have extremely talented videographers in Dubai
